Because egg-shaped lip balms aren't just cute enough. I just finished my EOS lip balm and I'm actually proud about it, because let's be honest, we often lose these things before we finish them.
I was supposed to get another EOS in a different flavour but who would have thought I'd come across this cute little thing. It's in watermelon flavor and it comes in a freakin' cute owl container. I don't even like watermelon!